With the ability to incorporate color graphics, text, audio, and video, the WWW offers companies a unique opportunity to advertise across many different platforms. A web site can be as simple as an on-line brochure or as spectacular as a multimedia catalog, capable of taking orders, performing database searches, and compiling customer feedback.

A web site can be far more than just an advertisement.
A well designed site can provide your customers with technical support and customer service; and provide your company with public relations and marketing research.
No matter what your business, you can benefit from an Internet presence.
If you are not yet convinced that the Internet is right for you, review the short list of reasons why you should be on the WWW.

Please feel free to call us at (410) 795-6622 or complete our online form for more information.

TerMark Enterprises

With a market of over 40 million users and a growth rate of 10% per month, companies are rushing to the WWW.
But what is even more impressive is the number of small and medium sized businesses just like yours that have established web sites right along side these corporate giants.

1. Who is putting up Web Sites?

   You only have to look at this listing of new sites by date to get a sense of not only who is putting up Web sites but how fast new sites are going up on the Web. To break it down by groups, companies, government agencies, universities, libraries, museums and individuals make up the majority of Web sites.

   Companies and organizations have found that they can use their Web sites not only to make new groups aware of their products and services, but to effectively distribute information to their existing customers, vendors, employees and business partner.

2. Who is using the Internet to look at Web Sites?

   The number of Internet users is believed to be somewhere between 8 to 30 million worldwide. This subject has been and continues to be a source for a great deal of debate. The latest demographics research tells us that:

   Education: over half the users have a college or more advanced degree.
   Income: average income of users is approximately $60,000 per year.
   Gender: approximately 30% of the users are female and 70% are male.

3. What are the benefits of having your own Web Site?

   That is the question for most business people looking at the World Wide Web and trying to figure it all out. The answer that many people are interested in -- to directly sell over the Internet -- is already a reality for some industries and becoming a reality for many others. Some of the industries that have had success selling over the Internet include the consulting, real estate, software, book and music industry, retailing of specialty products and brand name products. However, stay tuned as this list is growing rapidly.

   There are many benefits of having a Web site purely from an information distribution stand point alone. These benefits center around the fact that the Web provides you with the ability to have an automated, easy-to-access, centralized forum that allows you to communicate with your customers, potential customers, employees, potential employees, business partners, vendors, and the Internet community at-large. You also can get instant feedback from all of these groups regarding your products and services.

   Examples of ways that you can benefit from the information handling capabilities of this technology in the form of your own Web site are:

   Providing Marketing and Sales Information and Materials such as:

   i) Company Information, Press Releases
   ii) Sales Literature,Catalogs
   iii) Technical Documentation and Specifications
   iv) Announcements, Testimonials
   viii) Photographs, Video and Audio Demonstrations, showing Company Site, or Key Company Personnel
   

   Gathering information from potential customers through the use of:

   i) E-mail and On-line E-mail Forms
   ii) On-line Surveys and Questionnaires

   And not to leave out the actual selling opportunities benefits, you can use your site to:

   i) Sell Your Products and Services
   ii) Make purchasing easy through the use of On-line Order Forms
   iii) Reach New Markets
   iv) Develop New Cross Marketing Relationships
   v) Gain an Advantage Over the Competition
   vi) Economically Test Market New Products